Prior to opening up Guerrera PR, Marketing & Management, Loren Medina founded and co-owned Digital Girl in 2009, a PR and digital marketing company whose client roster included icons such as:  Shakira, Maná, Calle 13, Ricky Martin, Romeo Santos, and Aventura, amongst many others and companies such as:  AEG, Live Nation, Universal Music, Epic Records, Sony Music, SESAC, Quincy Jones Productions. Loren has worked in the music industry for over 17 years, the last 9 as a publicist, social media marketer and consultant, 4 years as a label manager for Sony Music Entertainment and 3 years as an artist manager and VP of her former indie record label.