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Gustavo Lopez

Gustavo Lopez serves as CEO of the Saban Music Group, LLC (SMG). With his expansive knowledge as a leader in the music industry, and his 25 years of experience, Gustavo builds bridges where artists and business partners can efficiently reach their target audiences. Through his leadership, SMG offers global marketing, access, distribution, digital, branding, publishing and live event curation under one roof - and with the most experienced team in the business.  


Previously, Gustavo was CEO and founder of Talento Uno Music, the first U.S-based full stack entertainment company for Latin music, as well as Executive Vice President and General Manager of Universal Music Latin Entertainment (UMLE), the world’s number one Latin music company. Gustavo also served as President and Founder of Machete Music, the nation’s leading urban Latin music company thanks to such chart-topping, multi-platinum selling artists such as Daddy Yankee, Don Omar, Wisin & Yandel, Luny Tunes and Hector "El Father," among others.


In 2017, Gustavo was selected by Billboard as one of the nation’s top brand players in Billboards Power Players List. Gustavo has also been actively involved in the development of Latin music and its artists, speaking at various conferences including, ANA Conferences, Billboard Latin Conferences and the Digital Hollywood Conference – just to name a few. From founding and building companies, including festival properties, Gus’s deep knowledge of culture in music is second to none.


Born in Rio Piedras, Puerto Rico, he moved to Los Angeles at age 11. Gustavo began his music business career working at Latin music retail outlets at the early age of 15.


Gustavo earned a Bachelor’s Degree in Business Administration and Marketing from California State University Northridge.

My Speakers Sessions

Saturday, October 19

10:00am PDT