George Torres is an award-winning bi-lingual social media / cultural consultant, who in the late 90's, captured attention on the internet with his personal mission statement of "connecting Latinos to their culture". George has always drawn inspiration from his personal connection to his cultural heritage. Having been raised alternately between New York and Puerto Rico, he was a living embodiment of the Nuyorican experience earning him the nickname "Urban Jibaro".

George's creative vision is the blueprint for Brooklyn based Sofrito Media Group and it's growing portfolio of new media products and services. He has almost 20 years of experience developing branded projects that appeal to the Latino / Hispanic segment. These include the longest-running online blog Sofrito For Your Soul, Radio Capicu as well as Capicu Poetry & Cultural Showcase, a partnership that develops and produces live cultural events.  

In addition, he has been developing Social Media Mastermind classes to train entrepreneurs and their support staff to embrace effective and measurable storytelling and relationship-building culture in their businesses. 

Most recently, he has taken a community engagement role in a grassroots initiative called Nuestro Ideal to create sustainable farms, build capacity with local organizations and spark entrepreneurship initiatives on the island of Puerto Rico in direct response to the Hurricane Maria crisis.