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Fúchila Fresheners

Ruben Dario Villa was born and raised in San Jose, CA. He is one of 3 children to Dario and Carmen Villa, Mexican immigrants and all around hustlers. After graduating from Santa Clara University in 2010, Ruben began his career at Apple designing some of the world’s most popular products.

In 2015, Ruben quit his job to start Fúchila Fresheners, the Chicano/Latinx inspired line of air fresheners and nostalgic collectibles, with his wife in a small apartment in San Jose, CA. 5 years later, Fúchila Fresheners is sold in over 100 wholesale locations nationwide.

Today, Ruben works as a Visual Designer at Google in Mountain View, CA. Ruben and his wife live in Gilroy, CA with their ridiculously cute kids Luna de Aztlán and Teocalli Calixto.

My Speakers Sessions

Saturday, October 19

3:00pm PDT