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Ana Crandell

OMD Multicultural
Ana started her advertising career at Lopez Negrete Communications in Houston, TX, where she lead the creation of its media department.   While there, Ana played an integral role in winning the Walmart U.S. Hispanic business, which resulted in the company’s official entry into the U.S. Hispanic space nationwide.

To further develop her career in this space, she moved to Miami to join the media department of Alma DDB where she managed the U.S. Hispanic efforts for a broad roster of clients including McDonald’s, State Farm, TJX Companies, and Royal Caribbean Cruise Lines.   

Following the trend of the establishment of stand-alone media companies within the advertising industry, Ana played an integral role in the creation of OMD Multicultural – OMD’s offering in the multicultural space, launched in 2004.  

Currently, as the OMD East Regional Lead, Ana has increased the region’s multicultural acumen.  She has contributed in further developing the multicultural sharp edge by developing proprietary studies such as ‘#miComunidad’ -- a study designed to better understand the role social media plays within U.S. Hispanic’s shopping, buying, and post retail experience, as well as, ‘ Affirm This by: The Era of Affirmation and its Impact Among Hispanics’.  

Ana’s role in the region is to inject multicultural intelligence into the communication strategy development aspect of the OMD practice.

My Speakers Sessions

Friday, October 18

1:00pm PDT