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Marketing [clear filter]
Friday, October 18
 

10:00am

What's Next for Latinx Content?
Representing nearly 20% of the U.S. population, how will content producers and platforms capture the lucrative Latinx audience in an ever-evolving and fragmented media landscape in-language, in-culture and in-context.

Moderators
avatar for Adriana Waterston

Adriana Waterston

Adriana Waterston is Senior Vice President of Insights and Strategy at Horowitz Research. Adriana is a research junkie with a flair for finding the story behind the statistics, teasing the meaning out of the measurement, and revealing the faces behind the facts. A seasoned quantitative... Read More →

Speakers
avatar for Manny Campos

Manny Campos

Manuel Campos leads Multicultural Brand and Advertising at Sprint in Overland Park, Kansas.Manuel joined Sprint in 2015 and leverages over 22 years of LatinX marketing & advertising experience.  He has spent the last 5 years developing creative strategy and advertising that is relevant... Read More →
avatar for Margie Moreno

Margie Moreno

You Tube
Margie Moreno is the Head of Latin America for YouTube Originals where she oversees Spanish speaking content (series, unscripted, movies and documentaries). As an accomplished Television Executive she has produced award winning titles and record breaking shows for both the international... Read More →
avatar for Benjamin Odell

Benjamin Odell

Odell is a partner at 3Pas Studios with Mexico’s most beloved comedy star, writer and director Eugenio Derbez. Odell most recently produced the MGM/Lionsgate/Pantelion feature “Overboard” along with Derbez. The Derbez and Anna Faris starrer is the biggest opening in Pantelion... Read More →
avatar for Flavio Morales

Flavio Morales

Flavio Morales has served as Executive Vice President, Endemol Shine Latino, U.S. Initiatives, since November 2015. Morales, an experienced programming executive and producer, develops unscripted, scripted and digital content aimed at the U.S. Hispanic/English-speaking marketplace... Read More →


Friday October 18, 2019 10:00am - 11:00am

1:00pm

The State of US Latinx Media
It has been estimated that upwards of $7B per year is currently being spent on U.S. Hispanic advertising and media. Hear from top multicultural leaders from the biggest media holding companies who will provide a glimpse into the state of Latinx media in America, and the innovative ways they've employed to reach and engage Latinx consumers on behalf of their Fortune 500 advertiser partners.

Speakers
avatar for Joe Bernard

Joe Bernard

I am a 20+ year media industry veteran who has led sales teams at top Hispanic media companies, most recently NBC Universal. I consider myself a thought leader and entrepreneur who has spent much of my time establishing the value and definition of the U.S. Hispanic bicultural and... Read More →
avatar for Karina Dobarro

Karina Dobarro

Karina Dobarro is SVP, Multicultural & International Brand Strategy at Horizon Media. With over 15 years of experience, Karina joined Horizon in 2014 to launch the multicultural practice. She leverages her extensive knowledge of the U.S. multicultural market to develop comprehensive... Read More →
avatar for Ana Crandell

Ana Crandell

OMD Multicultural
Ana started her advertising career at Lopez Negrete Communications in Houston, TX, where she lead the creation of its media department.   While there, Ana played an integral role in winning the Walmart U.S. Hispanic business, which resulted in the company’s official entry into... Read More →


Friday October 18, 2019 1:00pm - 2:00pm

2:00pm

Diversity & Inclusion = Good Business
Culturally-based values and beliefs drive multicultural behavior. Are there multicultural voices in the room when your company is making key business decisions? Come learn why it’s important to be thoughtful and deliberate about authentically building diversity in your organization and why those who don’t will be left behind.

Speakers
avatar for Roz Silva

Roz Silva

As Director of Digital Advocacy in Walmart’s Public Affairs group, Rosalynn (Roz) leads digital communications for Walmart’s state legislative and constituent relations teams within Public Affairs.Prior to joining Walmart’s Public Affairs, Roz ran media relations campaigns for... Read More →
avatar for Claudia Romo Edelman

Claudia Romo Edelman

Claudia Romo Edelman is a social entrepreneur, an advocate and a catalyst for change. A frequent public speaker and media contributor, Claudia is a leader for diversity, inclusion and equity, focused on unifying the U.S. Hispanic community and promoting sustainability and purpose-driven... Read More →
avatar for Alicin Reidy Williamson

Alicin Reidy Williamson

Williamson leads all diversity, equity and inclusion efforts across Endeavor. Prior to joining Endeavor, Reidy Williamson was with The Raben Group, a national public policy and communications strategy firm, where she led the firm’s New York office as well as its diversity, equity... Read More →
avatar for Daisy Auger-Dominguez

Daisy Auger-Dominguez

Daisy Auger-Dominguez has made it her mission to make all workplaces work for everyone.She is a human capital executive and workplace culture strategist who partners with and advises corporations, startups and social impact organizations to build workplaces that are diverse, equitable... Read More →
avatar for Gilbert Davila

Gilbert Davila

One of the most sought-after experts on diversity and multicultural marketing in the United States todayDMI Consulting works primarily with Fortune 200 companies to help them develop their Multicultural Marketing efforts and help them drive brand and sales growth through strategic... Read More →


Friday October 18, 2019 2:00pm - 3:00pm
 
Saturday, October 19
 

10:00am

Talking Latinx Media
Anne Vasquez from The Wrap in conversation with Latinx media and entertainment pioneer, Flavio Morales. Listen in as they discuss Flavio's career from East LA Public Access, helping create LATV, relaunching mun2 and his borderless approach to Latinx content in his current role at Endemol Shine.

Moderators
avatar for Anne Vasquez

Anne Vasquez

Anne Vasquez is a Senior Advisor at TheWrap. She is an award-winning journalist who has overseen digital content strategy for multi-platform brands, including the Los Angeles Times and Chicago Tribune. She most recently served as Senior Vice President, Strategic Initiatives and Chief... Read More →

Speakers
avatar for Flavio Morales

Flavio Morales

Flavio Morales has served as Executive Vice President, Endemol Shine Latino, U.S. Initiatives, since November 2015. Morales, an experienced programming executive and producer, develops unscripted, scripted and digital content aimed at the U.S. Hispanic/English-speaking marketplace... Read More →


Saturday October 19, 2019 10:00am - 11:00am