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Friday, October 18 • 1:00pm - 2:00pm
The State of US Latinx Media

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It has been estimated that upwards of $7B per year is currently being spent on U.S. Hispanic advertising and media. Hear from top multicultural leaders from the biggest media holding companies who will provide a glimpse into the state of Latinx media in America, and the innovative ways they've employed to reach and engage Latinx consumers on behalf of their Fortune 500 advertiser partners.

Speakers
avatar for Will Pierce

Will Pierce

For almost 20 years, Will has worked to uncover and faithfully represent Latinx insights in marketing.  His cultural expertise has helped create campaigns that are both more authentic and more effective for iconic brands such as Toyota, T-Mobile, Nestlé, Coca-Cola, the US Army... Read More →
avatar for Joe Bernard

Joe Bernard

I am a 20+ year media industry veteran who has led sales teams at top Hispanic media companies, most recently NBC Universal. I consider myself a thought leader and entrepreneur who has spent much of my time establishing the value and definition of the U.S. Hispanic bicultural and... Read More →
avatar for Karina Dobarro

Karina Dobarro

Karina Dobarro is SVP, Multicultural & International Brand Strategy at Horizon Media. With over 15 years of experience, Karina joined Horizon in 2014 to launch the multicultural practice. She leverages her extensive knowledge of the U.S. multicultural market to develop comprehensive... Read More →
avatar for Ana Crandell

Ana Crandell

OMD Multicultural
Ana started her advertising career at Lopez Negrete Communications in Houston, TX, where she lead the creation of its media department.   While there, Ana played an integral role in winning the Walmart U.S. Hispanic business, which resulted in the company’s official entry into... Read More →


Friday October 18, 2019 1:00pm - 2:00pm
Hollywood 2

Attendees (55)