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Friday, October 18 • 3:00pm - 4:00pm
The Power of Music Influencers

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Artists and their teams no longer solely rely on the media/press to promote upcoming tours and drops. Influencers are being taken  into consideration more than ever due to their knowledge, reach and passion for the Latin Music industry and its performers. Influencers  are driving fans to the latest in music news, providing exclusive interviews and sharing opinions that often steer sentiment.  Join us to hear the hows and why influencers are changing the game in music promotion.

avatar for Heidy Vaquerano

Heidy Vaquerano

Ms. Vaquerano is a senior associate in the Los Angeles office of Wolf, Rifkin, Shapiro, Schulman & Rabkin, LLP with over 16 years of experience in entertainment law and intellectual property matters. Ms. Vaquerano has represented various clients in the music industry, film and TV... Read More →

avatar for Vivian Fabiola

Vivian Fabiola

Vivian Fabiola is a bilingual Digital Media Producer, Host and Social Media Influencer boasting over 4 Million YouTube subscribers. Her vibrant personality has earned her popularity on social media, accounting for more than 378K Instagram and Twitter followers combined.Vivian is the... Read More →
avatar for Loren Medina

Loren Medina

Prior to opening up Guerrera PR, Marketing & Management, Loren Medina founded and co-owned Digital Girl in 2009, a PR and digital marketing company whose client roster included icons such as:  Shakira, Maná, Calle 13, Ricky Martin, Romeo Santos, and Aventura, amongst many others... Read More →
avatar for Tony Estrada

Tony Estrada

Tony Estrada, Influencer & Public Relations Manager.  Tony won the Hispanicize - Tecla Award in 2018 for Best Social Media Content Creator In Miami. He started his career as a reporter and soon became an Influencer helping others.  He is now working with up-and-coming artists as... Read More →
avatar for Becky Garcia

Becky Garcia

Content Creator and Influencer, Becky Garcia is a key influencer in the Latin Music Industry, social media strategist, bilingual content creator, and founder of her blog, Becky Boricua. She has run social media campaigns across multiple platforms for Hispanicize, Latino Public Broadcasting... Read More →

Friday October 18, 2019 3:00pm - 4:00pm PDT
Music Lounge